#10: VIDEO LOOKBOOK (LE: LIFE EXPLORED X WICKED WITCH OF THE WEST SIDE X NINETY-FOUR ELEVEN X STYLE ME MINE)

For this assignment, I had the opportunity to collaborate with three other bloggers (Carolyn, Ellie, and Callie) on a video lookbook describing Doneger’s Spring/Summer 2019 trend, Youthquake: Ethnopop. Youthquake:Ethnopop is a trickle-up trend based on today’s youth, street style, 90’s pop culture, and cultural exchange. Today’s youth values “the experience”, and cross references based on […]

#9 NEW SHOW FORMAT: VIDEO LOOKBOOKS

In an age where fashion and the internet go hand in hand, there is one word that comes up very frequently; influence. Fashion influencers can be traditional journalists, designers, or models, but more often than not, the people making waves in fashion (and, subsequently, driving sales and traffic) are quite simply people with great taste […]

#8 LOOKBOOK: BROCKHAMPTON “GAY” MERCH LAUNCH

In an internet age where visuals are everything, sometimes a brand’s merchandise can be one of their strongest marketing tools. When fans purchase a piece of merch from a band or musician, it marks somewhat of a milestone; they not only appreciate this musician’s music, but are appreciative enough to go out and spend extra […]

#7 TRUNK SHOW: FLEUR DU MAL S/S 18

Trunk shows are a great way for labels to give their customers some inside information about what’s to come without really breaking the bank on presentation and venue. The clothes speak for themselves, and really can be inspected and appreciated. While browsing one of my favorite fashion sites, Moda Operandi, I stumbled across designer Jennifer […]

#6 Runway Presentation: Alexander McQueen A/W ’96 RTW “Dante”

The runway presentation, colloquially known as the fashion show, is an art form that is a decades-long work in progress. It is one thing to design an astonishing collection, but it is an entirely different challenge to present said designs in a compelling manner. When the presentation and collection are equally as strong, it […]

#5 LV x KOONS at Saks: a Retail Window Dreamscape

The Saks 5th Avenue flagship store is, and has always been, a sight to be seen. The luxury retail mecca invests deeply in their window displays, enticing all shoppers into entering the store, regardless of if they can afford the big-ticket items or not. While passing the storefront a few weeks ago, I noticed Saks’ […]

#4 KANYE WEST FINALLY GETS HIS FASHION RIGHT

The New York Times fashion blog post I chose to analyze was Vanessa Friedman’s article “Kanye West Finally Gets His Fashion Right”. Friedman chronicles Kanye West’s Yeezy Season 6 presentation, not a runway show, or even a collection showing, but a series of Instagram posts featuring his wife, Kim Kardashian West, and several other friends […]