The New York Times fashion blog post I chose to analyze was Vanessa Friedman’s article “Kanye West Finally Gets His Fashion Right”. Friedman chronicles Kanye West’s Yeezy Season 6 presentation, not a runway show, or even a collection showing, but a series of Instagram posts featuring his wife, Kim Kardashian West, and several other friends wearing the collection during everyday errands. The author makes it clear that she is not a die-hard fan of Yeezy as a label, but did feel that this collection was his most successful. While the collection, quite frankly, looked very much like his previous collections, saturated with neutral-toned athlesiure wear, it is pointed out that this collection is the first of the Yeezy releases to have some sort of humor to them. Previous collections by Mr. West were overwhelmingly pretentious and self-important, begging to be taken seriously, while season 6 has expressed wit in the bevy of Instagrams featuring celebrities and models such as Paris Hilton and Amina Blue dressed exactly as Kim Kardashian, getting ice cream from McDonalds and walking away from her parked car. Yeezy as a label has always had an off-duty celebrity aesthetic, and the faked paparazzi shots as promotion are a witty and original way to display the line.

LANGUAGE USED

• silhouette– crop top, bike shorts, bomber jacket, stiletto boots
• design/details-  distressed denim, shearling-lined
• color- platinum, sage green, desert sand, heather grey
• fabric- athlesiure
• creative jargon- virtual lookbook, athlesiure, direct-to-consumer marketing

***Language in italics are from my own observation, not directly from the article, as the blog post focused mainly on the show itself and not the clothes.